Apple References

Based only on Wisburg research notes published Sep 7-13, reviewed Sep 13 at 10:00 a.m. China time. MAIN is our lead interpretation of these sources, not measured market consensus. Forecasts are not realized results.

1. [1]

   Apple: a strong lineup and limited price hikes support the upgrade case

   HSBC via Wisburg · Note published Sep 10, 2026 · Underlying report Sep 9, 2026

   Wisburg company-reports #105012. English title adapted from the note; subscription source.

2. [2]

   Apple: price increases and lower trade-in values threaten volume growth

   Jefferies via Wisburg · Note published Sep 10, 2026 · Underlying report Sep 10, 2026

   Wisburg company-reports #105069. English title adapted from the note; subscription source.